About Us
At Spark Plug Media, we define ourselves as argumentative because we fight for what matters to your dealership. We’re not just another marketing company—we’re experts who have lived and breathed the dealership world. Our team learned everything we know on the front lines, working side by side with general managers, sales managers, parts managers, and service managers, all while navigating the complexities of manufacturer relationships. We know firsthand the struggles of getting claims approved or securing pre-approval acceptance letters, and we don’t back down from any challenge.
One of the biggest hurdles we tackle is ensuring you get the most out of your co-op funds. We know how crucial these programs are to your bottom line, and we’ll ensure that every dollar you spend with us is maximized and eligible for reimbursement. Our team will fight tooth and nail to make sure your ad spend complies with the manufacturer’s guidelines, so you get reimbursed. We won’t stop until your claim is approved, and you get the funding you’re entitled to. Stubborn, determined, and ready to work, we’re here to take on the headaches so you don’t have to. Let us leverage our deep industry knowledge to make your marketing seamless, compliant, and successful.
Location
At Spark Plug Media, we’ve embraced a work-from-home strategy that allows our team to thrive while staying deeply connected. Our employees are spread across the USA, with each team member strategically placed in a dedicated time zone. This means that whether you need support first thing in the morning on the East Coast or late at night on the West Coast, we have a rep ready to assist. This level of flexibility ensures that we’re always available to meet your needs, no matter where or when you’re working.
Our remote-first model not only gives our employees the freedom to excel in their own spaces but also fosters a culture of creativity and focus. To keep our team aligned and ready for whatever challenges arise, we gather quarterly for in-person team-building exercises. These crucial meetings are where we fine-tune our strategies for the coming months, adapting to changes in the industry and ensuring that we stay on track toward our goals. By balancing the independence of remote work with the power of regular face-to-face collaboration, we maintain an innovative, agile team that’s always ready to deliver for our clients.
Your Dedicated Team
At Spark Plug Media, every team is built for success, featuring a web developer, SEO/SEM expert, graphic designer, and email marketing guru. Alongside these core members, we include individuals who are honing their skills while providing support to their team. These emerging talents are given the opportunity to grow professionally, with the goal of leading their own teams in the future. This system not only strengthens our teams but also creates a pipeline of leadership that’s well-versed in every aspect of dealership marketing.
We started with just five people, but our company quickly expanded, quadrupling to over 20. Each team is now led by one of the original 20 members, serving as both account managers and mentors. These are the people we reference when we say we “started at the dealership level.” Our account managers have worked in the trenches, navigating the complexities of dealership marketing, manufacturer compliance, and co-op funds. Their firsthand experience and perfected skills make them uniquely qualified to guide your marketing efforts and ensure your success. With Spark Plug Media, you’re not just working with a marketing team—you’re working with seasoned experts who know how to deliver results.